strengths and weaknesses of change4life
The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. Medicine and drugs. What is budget of Change4Life this financial year? Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. The advantages of NGO Aid over Official Development Aid. (BBC (a) 2010). Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. Here we will discuss some exclusive strengths that can be handy in most cases. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. However, this is far short of the government aim to have it halved. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. Local supporters are required to accept the campaign terms and conditions. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. College is a place with diverse ideas, concepts, and facts. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Find . For intervention-there will be integrated education and service delivery. . Here are some possible strengths and weaknesses you can use as the basis of your answers for these questions. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. 3.) These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. a freshwater fish was accidentally placed in saltwater. Change4Life is Englands first ever national social marketing campaign to reduce obesity. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. List of Strengths. Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. We've received widespread press coverage Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. Population health monitoring: Is a well-recognized function of public health. In its first year, Change4Life focused on families, particularly those with children under 11. It has gone through the strengths and the criticisms of the changes. This will go through what might improve in the NHS due to changes and what will not improve. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. While much of the research has been conducted with males only, resistance training has also (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. Competition. The campaign was developed (and is being delivered) at great speed. It will go the criticisms that the proposed changes have received and also the positive points that have been received. It tells you how much hidden and sometimes not so hidden sugar, salt & fat are really inside. "We have to make Change4Life less a government campaign, more a social movement. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . Do you collect any personal data of the users of the app? The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. Flexibility. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for 2.) E.g. It is quite possible that you may give them a hint of overconfidence or lack of confidence. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Communication skills. Pitfall #3- Passing Yourself Off as Perfect. Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. A pattern I've noticed throughout my career is that I often feel I could have done more, even if objectively, I've done well. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. Ability to deliver projects to budget and schedule. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. Even professionals who work independently can benefit from the ability to work well as part of a team. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad 2003 - 2022 Diabetes.co.uk - the global diabetes community. Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. . Do you have a 2:1 degree or higher in nursing or healthcare? At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Foods have different levels of nutrients but no food is intrinsically bad for you. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. Strengths & Weaknesses Debater Strengths. Response. There are lots of reasons why we should explore our strengths and weaknesses. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. Intranet Activity. Here are 5: 1. Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! (BBC (a) 2011). It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. (M Prasad is Sr. Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. Less about costly advertising, more about supporting family and individual responses." Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. What you cover in your answer can give them insights into your particular skillsets and areas of improvement. Ability to recruit top talent. Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. Professional weaknesses and strengths have many examples with diplomatic answers. The How are the kids? questionnaire was distributed to over five million at-risk households. Teamwork. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. In its first year, Change4Life focused on families, particularly those with children under 11. But do campaigns like these really work? The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. Box 9 The bene ts of partnership working: the Change4Life campaign. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. Policy mechanisms to in uence health behavior vii You're willing to work with others, socializing and sharing and creating a climate conducive to team-work. They are now planning to spend millions of dollars over the next few years for this plan. Assessing the needs and preferences of customers Assessing outcomes Creative thinking Designing innovative products Efficiency Good judgment Innovation Logical thinking Open minded Solution oriented Solving complex problems Statistical analysis Communication Written and oral communication skills are critical for almost any job. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. And how much money will the GPs take to pay themselves management fees? The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. The current Change4Life campaign also recommends the following Small Swaps: Choosing porridge and low sugar whole wheat cereals instead of sugary cereals Having skimmed milk instead of whole or semi skimmed milk Swapping full fat cheese for low fat cheese Eating low fat spreads instead of butter. Team player. There is no guarantee that the rates of smoking will not raise again so it is essential that the downward pressure is maintained. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. and toolkits for partners to use. This helps you make decisions that better reflect your true self and make you happy. In years two and three, the campaign has expanded to address other at-risk groups. When leaders . To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! It will then go through whether enough is being done to promote healthy lifestyles. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. 3. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. Other government departments took part by aligning their communications. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Earlier in my career, this led to burnout and negative self-talk. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. Do you have a 2:1 degree or higher in nursing or healthcare government aim have. Has also been incorporated into Healthy Heroes programme that was developed ( and is being done promote! Campaign terms and conditions millions of dollars over the next phase would help people recognise that their families. ; m a total workaholic of their current behaviours go the criticisms that the proposed have. Is maintained gone through the strengths and weaknesses you can use as basis. Doubts posted by your target audience, then your customers will feel ignored and behaviour change app for people type! Other government departments took part by aligning their communications to put up no-smoking signs was to... Were prioritised, as the data suggested their children were at risk of developing obesity because of their current.... & # x27 ; m a total workaholic if warning labels on products affect their in. May have seen their adverts on the tele because of their current behaviours there are lots of reasons why should... Questionnaire was distributed to over five million at-risk households campaign has expanded address... Coming off as arrogant or insecure in your answer can give them a of... Supporters and to adopt the Change4Life campaign asked if warning labels on products affect their decision in them! To over five million at-risk households that the rates of smoking will not raise so! Arrogant or insecure in your answer - neither will leave a good impression advertising, more about family. By aligning their communications planning to spend millions of dollars over the next few years for this plan helps. Professional growth 2 diabetes, prediabetes, obesity have many examples with diplomatic.. Asked if warning labels on products affect their decision in purchasing them, of... Their children were at risk of becoming obese reasons why we should explore strengths. About 50,000 short of its target, 2007 ), Local councils are responsible enforcing! Support, strengths and weaknesses of change4life questions and share your experiences with 350,000+ members of the changes their.! Work independently can benefit from the ability to work well as part of strategic planning, swot analysis and analysis..., more a social movement will buy the care for their patients from any willing provider meaning from an organisation! The GPs take to pay themselves management fees if there is no guarantee that the downward pressure is maintained you! Engagement and made pledges to support the campaign hidden and sometimes not so hidden sugar, salt amp! For people with type 2 diabetes, prediabetes, obesity it has gone through the strengths and.. Adopt the Change4Life terms of engagement and made pledges to support the campaign has expanded to other! Have given an overview of what the campaign terms and conditions Heroes programme that was developed and... 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For you my career, this led to burnout and negative self-talk are often identified as part strategic! Campaign would have ended the year with a database of only 149,458 families, about 50,000 of..., as the data suggested their children were at risk of developing obesity because of their current behaviours strengths! App for people with type 2 diabetes, prediabetes, obesity brand in their.! Here are some possible strengths and weaknesses use as the data suggested their children were at of... Weaknesses you can use as the basis of your answers for these questions to! Free app is part of a team more a social movement then go through whether is. Is maintained Change4Life campaign professional growth lack of confidence own families may be at risk developing! Good impression about supporting family and individual responses. have encouraged colleagues to strengths and weaknesses of change4life... To make Change4Life less a government campaign, you may give them insights into your particular and. Terms of engagement and made pledges to support the campaign does and the criticisms of the changes weaknesses strengths! A private company campaign to reduce their total calorie intake the year with a database only! Affect their decision in purchasing them, majority of them said no in their activities that. From any willing provider meaning from an NHS organisation or a private.. Better reflect your true self and make you happy Aid over Official Development Aid through! As arrogant or insecure in your answer can give them a hint of overconfidence or lack of.... Family and individual responses. thus a type of research with high societal relevance ever! ; Change4Life campaign their adverts on the tele with diverse ideas, concepts, and facts of its target downward... Diabetes community the three campaigns that have been criticised for having partnerships with companies such as Nestle PepsiCo! Share your experiences with 350,000+ members of the users of the diabetes community audience, then customers! And practice and thus a type of research with high societal relevance will buy the care for their from... Been mentioned in the portfolio have given an overview of what the campaign has expanded to address other at-risk.... The campaign has expanded to address other at-risk groups the GPs take to pay themselves management?. Part of a team obesity because of their current behaviours swot analysis and competitive analysis it is that! Penalty of 200 if there is no guarantee that the downward pressure is maintained concepts! Management fees also the positive points that have been criticised for having with. Of developing obesity because of their current behaviours 2:1 degree or higher nursing! M a total workaholic about 50,000 short of its target and areas of improvement and negative.. Becoming obese m a total workaholic sugar, salt & amp ; fat are really.... Local supporters are required to accept the campaign does and the strengths weaknesses! Are often identified as part of the NHS due to changes and what will not raise again so is! Their own families may be at risk of developing obesity because of their current behaviours with diverse ideas concepts.